RAIN Summit West 2012 agenda:

Sunday, April 15, 2012

9:30am - 10:00am
PANEL: How Many, How Much?
The high degree of measurability of online media is a fact, but is it a boon or a burden? We'll hear about the measurement tools companies are using to leverage ad dollars.

Panelists: Robert Favre (Triton Digital), Larry Rosin (Edison Research), Doug Sterne (Pandora), Gregg Lindner (Arbitron).

Moderator: Michael Theodore (IAB).
10:05am - 10:25am
INTERVIEW: David Carson, U.S. Copyright Office
Davis Wright Tremaine partner and respected industry attorney David Oxenford interviews U.S. Copyright Office General Counsel David Carson.
10:30am - 10:40am
RESEARCH: Update on Internet Radio Listening Trends
Presented by TargetSpot CEO Eyal Goldwerger.
10:45am - 11:15am
PANEL: Charting Digital Audio Ad Dollars
The audience is growing and the industry is buzzing, but are ad revenues increasing? What are the strategies that streaming audio sellers are using to create excitement about advertising on their platforms? Which advertisers are spending and what are they buying? This panel will discuss the techniques and tools that buyers and sellers are using.

Panelists: Brian Benedik (Katz360), Steven Kriztman (Pandora), Jon Mitchell (Spotify), Alexis Van de Wyer (AdSwizz).

Moderator: Robin Flynn (SNL Kagan).
11:20am - 11:30am
POV #1: Neal Schore of Triton Media Group
Triton Media Group President/CEO Neal Schore shares his Point of View on this year's POV topic: "Redefining Radio."
11:30am - 11:37am
PECHA KUCHA #1: StreamOn!
Presented by CEO Roger Charest and CTO Andrew Snook.
11:45am - 12:15pm
KEYNOTE: State of the Industry
RAIN publisher and AccuRadio CEO/Founder Kurt Hanson will deliver his annual address about the current state of Internet radio.
12:15pm - 1:00pm
Sponsored by BRS Media.
1:00pm - 1:30pm
PANEL: Innovating the News/Talk Format Online
What about personalized news, sports and talk online? From unique online content offerings to personalized streams and podcasts, there's a lot to talk about when it comes to this format. What's the impact and opportunity of customization and personalization regarding spoken word? Hear from the innovators on this panel.

Panelists: Liz Aiello (formerly Merlin Media), Steve Jones (ABC News Radio), William Sanchez (Fox News Radio), Noah Shanok (Stitcher).

Moderator: Tim Murphy (Entercom).
1:35pm - 1:45pm
RESEARCH: Fast Facts on Internet Radio
Eight minutes that will give you a quick overview of Internet radio and its listeners: Is Internet radio increasing overall radio listening? What cities is Internet radio strongest in? How do listeners of iHeartRadio, Radio.com, Slacker and Pandora differ? What terrestrial formats share the most listening with Internet radio?

Presented by: Phillip Beswick (The Media Audit)
1:50pm - 2:20pm
PANEL: The Connected Dashbaord
Consumers want to stay connected in their cars and that's driving a shift in dashboard technologies among automakers. What are the forces at play and how is it impacting the streaming industry?

Panelists: Robert Acker (Aha Radio), Sandhi Kozsuch (Cox), Carl Rohling (TuneIn), Jake Sigal (Livio Radio), Dan Steiny (Live365).

Moderator: Sam Milkman (knowDigital).
2:25pm - 2:35pm
POV #2: Gordon Borrell of Borrell Associates
Borrell Associates CEO Gordon Borrell shares his Point of View on this year's POV topic: "Redefining Radio."
2:40pm - 3:10pm
PANEL: The Streaming Music Landscape
From on-demand and cloud based services to platforms offering genre channels and personalized streams, to streamed stations with live DJs, the online music landscape has never been more diverse. What does this mean for the audience? What is the impact of these various offerings on consumer behavior and song sales? What's the situation with the labels and artists? And what's the optimal business model?

Panelists: Brendan Benzing (Rhapsody), Paul Campbell (Amazing Radio), Jamie Purpora (TuneCore), Michael Robertson (DAR.fm).

Moderator: Ted Cohen (TAG Strategic).
3:15pm - 3:22pm
Presented by BRS Media Founder and CEO George Bundy.
3:25pm - 3:40pm
Brought to you by Triton Digital.
3:40pm - 4:10pm
PANEL: It's Who You Know
From social tools to marketing strategies, this panel will explore some of the tools and practices that stations can use to engage listeners and grow revenue.

Panelists: Darryl Ballantyne (LyricFind), Mike Becker (Triton Digital), Maureen Lesourd (Listener Driven Radio), Eric Straus (10LocalCoupons).

Moderator: John Gehron (AccuRadio / Merlin Media).
4:15pm - 4:25pm
POV #3: Zackary Lewis of Liquid Compass
Liquid Compass Founder & CEO Zackary Lewis shares his Point of View on this year's POV topic: "Redefining Radio."
4:30pm - 5:00pm
KEYNOTE: ESPN's Traug Keller
ESPN SVP, Production/Business Divisions Traug Keller will deliver they keynote presentation of RAIN Summit West 2012. Under Keller's leadership, ESPNRadio.com became the most listened to live stream of any AM/FM broadcaster in the world, reaching more than 3 million users per month.
5:00pm - 5:10pm
PECHA KUCHA #3: Radiate Media
Presented by Radiate Media GM Dave Van Dyke.
5:10pm - 5:40pm
PANEL: Personalizable Radio
From one to one broadcasting to artist based channels, listeners love to control their listening. This panel will explore the mechanics of personalized radio from music recommendations to artist information and more. What works, what doesn't, what's next?

Panelists: Jim Cady (Slacker), Owen Grover (iHeartRadio), Jim Lucchese (The Echo Nest), Michael Papish (Rovi).

Moderator: Sean Ross (Edison Research / Radio-Info).
5:40pm - 5:45pm
5:45pm - 7:45pm
Please join us for -- believe it or not -- our 13th annual RAIN Reader Cocktail Party! Simply walk throught the LVH casino and take the Central Tower elevators to the 3rd floor pool deck. We'll be by the gazebo. See you there!