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Join us Tuesday, September 28th for the second-annual RAIN Summit East!
Summit leads off the Radio Show produced by RAB and NAB in Washington, D.C.
Come out early for the Radio Show produced by RAB and NAB this  year to attend the second-annual RAIN Summit East on Tuesday, September 28 in Washington, D.C.
The Summit will not only be jam-packed with insightful speakers and engaging panels, but we'll be announcing the results of the first-ever RAIN Internet Radio Awards! And of course the whole day will be capped off by one of our legendary RAIN Cocktail Parties. It's sure to be even bigger and better than last year's standing-room-only gathering in Philadelphia.
Tickets for RAIN Summit East 2010 are SOLD OUT!
For sponsorship information, contact Jennifer Lane at 860-572-1994.
Agenda:
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1:00 |
WELCOME
Kurt Hanson, Paul Maloney and Jennifer Lane |
1:05 |
Panel:
INTERNET RADIO IN THE CAR
The promise of Internet radio in cars is a huge one with potential for significant audience growth. What's the reality and what's the hype on this promise? How soon will it happen? What are the technological challenges? This panel will discuss these questions and more.
Panelists:
Bill Moore, RadioTime founder/CEO
Jake Sigal, Livio Radio founder/CEO
Tim Davis, Jacobs Media / JacApps Director of Digital
Roger Lanctot, Strategy Analytics Director of Business Development
Moderator: Dan Halyburton, McVay New Media VP/Innovation
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1:30 |
Monetizing Internet Radio I:
FROM THE ADVERTISER'S PERSPECTIVE
What are media buyers looking for in terms of buying streaming audio in 2010 and beyond?
Panelists:
Lisa Kleinman, Hill Holiday (NYC)
Amy Bickers, Starcom (Chicago)
Christina Santos, ICF International
Askin Emir, RDR
Moderator: Paul Krasinski, Ando Media EVP
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2:00 |
Research Presentation I:
BUILDING SUCCESSFUL AUDIO STREAMING BRAND STRATEGIES
Coleman Insights' Warren Kurtzman will present the findings of their new national research study on Internet radio. This study was previewed at RAIN Summit Midwest (RAIN coverage here).
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2:20 |
NETWORKING BREAK |
2:25 |
Pecha Kucha I:
LIVE 365
Heidi Elgaard, Live365's director of marketing, will deliver the Summit's first Pecha Kucha -- a Japanese term (pronounced "peh-CHAHK-cha") which requires speakers to show exactly 20 slides for exactly 20 seconds each.
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2:33 |
Panel:
ROYALTIES: P.R.A. AND BEYOND
Given the fact that the RAIN Summit East is taking place only blocks from the U.S. Congress and the Copyright Office, we of course have to take a look at the state of royalty negotiations and potential future legislation.
Panelists:
David Oxenford, Davis Wright Tremaine
Lee Knife, DiMA Interim Exec. Director
Denise Leary, NPR corporate lawyer
Moderator: Tom Taylor, Radio-Info.com
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2:53 |
Keynote I:
DIGITAL LESSONS WE HAVE LEARNED (AND ARE STILL LEARNING)
Bruce Reese, president/CEO of Bonneville (pictured), will present the first keynote of RAIN Summit East.
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3:15 |
NETWORKING BREAK |
3:20 |
Panel:
GROWING YOUR ONLINE AUDIENCE: PROGRAMMING AND MARKETING
When your terrestrial station is running 10 minutes per hour of spots, what ideally should you do on your stream? Online-only spots? Music? Morning show excerpts? Promos? Original content? Sponsored segments? We'll also discuss such audience acquisition techniques as SEO, SEM, PR, remnant banner campaigns, Bus Dev, "long tail" music formats, sidechannels, various approaches to personalization, how to promote your app, Twitter and Facebook, iTunes Radio, and more!
Panelists:
Tom Bender, Greater Media Interactive VP/GM
John Meyer, WTOP Director of Digital Media
Pete Schiecke, AOL Radio Programming Director
Moderator: John Gehron, AccuRadio COO
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3:47 |
Keynote II:
REINVIGORATING TRADITIONAL RADIO: WHAT RADIO STRATEGISTS CAN DO RIGHT NOW TO REGAIN MOMENTUM
Presented by Sonal Gandhi,a former Forrester Analyst and a leading expert in media specializing in radio, music and audio devices.
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4:05 |
COFFEE BREAK (with refreshments!) |
4:20 |
Monetizing Internet Radio II:
FROM THE WEBCASTER'S PERSPECTIVE
We'll look at various revenue strategies that streaming stations are currently employing and new options that are becoming available.
Panelists:
Andy Lipset, TargetSpot Co-President of Sales
Dean Mandel, Katz 360 Vice President of Sales
Les Hollander, Pandora Director of Audio Sales
Billy Freund, Triton Media Executive Vice President
Moderator: Deborah Parenti, Radio Ink Vice President/General Manager
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4:45 |
Pecha Kucha II:
RADIOTIME
Scott Fleischer of RadioTime will present the second Pecha Kucha of RAIN Summit East.
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4:53 |
STATE OF THE INDUSTRY ADDRESS
RAIN publisher and AccuRadio CEO Kurt Hanson's quarterly look at the progress of Internet radio among broadcasters, consumers, and advertisers.
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5:10 |
RAIN INTERNET RADIO AWARDS
The awards in the 3 categories of the first-ever RAIN Internet Radio Awards will be presented!
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5:25 |
SUMMIT WRAP-UP AND CONCLUSION
(Kurt Hanson, Paul Maloney, and Jennifer Lane )
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5:30 |
BUS RIDE TO DWT OFFICES
Suite 800, 1919 Pennsylvania Avenue NW
Washington, D.C., 20006-340
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6-8PM |
RAIN Reader Cocktail Party!
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Join us on the beautiful new rooftop of the law firm Davis Wright Tremaine, only blocks from the White House.
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